Effective Date: February 13, 2023
Last Updated: October 1, 2026
Emma & Brody (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit, interact with, or make a purchase from https://emmabrody.com (the “Site”).
1. Information We Collect
We collect personal information that you provide directly to us and information that may be collected automatically when you use our Site.
Information You Provide
We may collect the following personal information when you create an account, place an order, subscribe to marketing communications, participate in a promotion, or contact us:
- Name
- Billing and shipping address
- Email address
- Phone number
- Payment information processed securely by our payment providers
- Account login credentials
- Gift recipient information, such as name and shipping address
- Personalization details, images, text, or other information submitted for customized products
- Marketing preferences, newsletter subscription status, and communications preferences
- Customer service messages and inquiries
- Information submitted through promotions, contests, surveys, or other Site features
Gift recipient information is used to fulfill the applicable order and is not used to market directly to the gift recipient unless that person separately chooses to receive marketing communications.
You may browse our Site without creating an account.
Information Collected Automatically
When you visit or interact with our Site, we may automatically collect information such as:
- IP address
- Browser type and device information
- Operating system and general device characteristics
- Pages viewed and time spent on the Site
- Referring website URLs
- Shopping, browsing, and interaction activity
- Approximate location derived from IP address
- Cookies, pixels, tags, and similar tracking technologies
This information helps us operate the Site, understand how customers use it, improve our services, measure marketing performance, and protect against fraud and misuse.
2. How We Use Your Information
We may use personal information to:
- Process, fulfill, and manage orders
- Process payments and prevent fraudulent transactions
- Provide customer service and support
- Create and manage customer accounts
- Personalize your shopping experience
- Provide personalized or customized products
- Send order confirmations, shipping updates, and other transactional communications
- Send marketing emails when you choose to receive them
- Administer promotions, contests, surveys, or similar programs
- Analyze Site usage and improve our website, products, and services
- Measure the effectiveness of advertising and marketing campaigns
- Detect, investigate, and prevent fraud, security incidents, or misuse of the Site
- Comply with applicable legal, tax, accounting, and regulatory obligations
- Enforce our agreements and protect our rights, customers, and business
3. Cookies and Tracking Technologies
We use cookies and similar technologies to operate, secure, analyze, and improve our Site. These technologies may also help us understand shopping behavior and measure the effectiveness of our advertising.
Cookies and similar technologies may be used to:
- Remember items in your shopping cart
- Remember Site preferences
- Recognize returning visitors
- Provide Site functionality
- Analyze traffic and Site usage
- Understand how visitors interact with pages and products
- Measure advertising and marketing effectiveness
- Support personalized advertising where permitted
Types of cookies and similar technologies we may use include:
- Necessary cookies: Required for core Site functionality, security, checkout, and shopping-cart features.
- Analytics cookies: Help us understand Site traffic, performance, and visitor interactions, including through services such as Google Analytics.
- Advertising and targeting cookies: May be used by us or our advertising partners, including platforms such as Google and Meta, to measure advertising performance and support relevant advertising.
You can manage non-essential cookies and similar technologies using the Manage Website Data Collection Preferences control available on our Site. You may also control certain cookies through your browser settings. Disabling certain cookies may affect Site functionality or your shopping experience.
4. Sharing Your Information
We may disclose personal information to service providers and business partners that help us operate our business and provide the Site and our services, including:
- eCommerce platform and website hosting providers
- Payment processors
- Shipping, logistics, and fulfillment partners
- Email and marketing service providers
- Analytics providers
- Advertising and social media platforms
- Fraud prevention and security providers
- Customer service and support platforms
- Technology and website service providers
These providers and partners may receive information necessary to provide their services, support our operations, measure performance, prevent fraud, or assist with advertising and marketing, subject to applicable agreements and law.
We do not sell personal information for monetary consideration. However, we may disclose certain identifiers, device information, cookie information, and online activity information to analytics and advertising partners. Depending on applicable privacy law, some of these advertising-related disclosures may be considered a “sale,” “sharing,” or use of personal information for targeted advertising even when no money is exchanged.
We may also disclose personal information:
- To comply with applicable laws, regulations, subpoenas, court orders, or other lawful requests
- To investigate fraud, security incidents, or misuse of our services
- To enforce our policies, agreements, or legal rights
- To protect the safety, rights, or property of Emma & Brody, our customers, or others
- In connection with a merger, acquisition, financing, reorganization, sale of assets, or other business transaction
5. Advertising and Marketing Communications
If you choose to receive marketing communications, we may use your email address and marketing preferences to send you information about new arrivals, personalized gift ideas, seasonal collections, special offers, promotions, and other Emma & Brody news.
We use email and marketing service providers to help manage and deliver these communications.
Where an email signup form asks you to consent to marketing, you will not be subscribed through that form unless you take the requested affirmative action, such as selecting the marketing consent checkbox and submitting the form.
You may unsubscribe from marketing emails at any time by:
- Clicking the “unsubscribe” link included in a marketing email
- Updating available email preferences
- Contacting us directly
Transactional and service-related communications, including order confirmations, shipping updates, account notifications, and customer service messages, may still be sent when necessary even if you unsubscribe from marketing communications.
6. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and as required or permitted by law.
Retention periods may depend on factors such as the need to:
- Fulfill orders and provide requested services
- Maintain customer accounts and transaction history
- Maintain business, accounting, and tax records
- Provide customer service
- Prevent fraud and maintain Site security
- Resolve disputes
- Enforce agreements
- Comply with legal and regulatory requirements
When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.
7. Your Privacy Rights
U.S. State Privacy Rights
Depending on where you live and the privacy laws that apply to us, you may have certain rights regarding your personal information. These rights may include the ability to:
- Request information about the personal information we collect, use, or disclose
- Request access to or a copy of certain personal information
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Opt out of certain uses or disclosures of personal information for targeted advertising, sale, or sharing
- Limit certain uses or disclosures of sensitive personal information where applicable
- Request data portability where applicable
- Appeal certain decisions regarding a privacy request where applicable
- Exercise applicable privacy rights without receiving discriminatory treatment
These rights are subject to applicable law and may not apply in all circumstances. We may need to verify your identity before completing certain requests.
California Residents (CCPA/CPRA)
If the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to our processing of your personal information, California residents may have rights to know, access, correct, or delete certain personal information and to opt out of certain sales or sharing of personal information.
California residents may also have the right to limit certain uses or disclosures of sensitive personal information and the right not to receive discriminatory treatment for exercising applicable privacy rights.
European Union and United Kingdom Residents
If applicable data protection law in the European Union or United Kingdom applies to the processing of your personal information, you may have rights to:
- Access your personal information
- Correct inaccurate personal information
- Request deletion of your personal information
- Restrict or object to certain processing
- Request data portability
- Withdraw consent where processing is based on consent
- Lodge a complaint with an applicable data protection authority
Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.
Submitting a Privacy Request
To submit a privacy-related request, please contact us using the information in the Contact Us section below. Please provide enough information for us to understand and appropriately respond to your request.
8. Children’s Privacy
Our Site is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13.
If we learn that personal information from a child under 13 has been collected in a manner inconsistent with applicable law, we will take appropriate steps to address the information.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Payment information is processed through third-party payment providers using security measures designed for online payment processing. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Third-Party Links and Services
Our Site may contain links to third-party websites, applications, or services. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review the privacy policies of third-party services you choose to use.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, services, or legal requirements.
When we update this Privacy Policy, we will post the revised version on this page and update the “Last Updated” date above. We encourage you to review this page periodically for changes.
12. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:
Emma & Brody
https://emmabrody.com/contact-us/
Email: custserv@emmabrody.com