Effective Date: February 4, 2026
Last Updated: February 4, 2026
Emma & Brody (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how your information is collected, used, and shared when you visit or make a purchase from https://emmabrody.com (the “Site”).
1. Information We Collect
We collect personal information that you provide directly to us and information that is collected automatically when you use our Site.
Information You Provide
We may collect the following personal information when you create an account, place an order, or contact us:
- Name
- Billing and shipping address
- Email address
- Phone number
- Payment information (processed securely by our payment providers)
- Account login credentials
- Gift recipient information (name and address only; not used for marketing)
- Personalization details submitted for customized products
- Customer service messages and inquiries
You may browse our Site without creating an account.
Information Collected Automatically
When you visit our Site, we may automatically collect:
- IP address
- Browser type and device information
- Pages viewed and time spent
- Referring website URLs
- Shopping and browsing behavior
- Cookies and similar tracking technologies
This information helps us understand how customers use our Site and improve our services.
2. How We Use Your Information
- To process and fulfill orders
- To provide customer service and support
- To personalize your shopping experience
- To send order confirmations and transactional messages
- To send marketing emails or text messages (if you opt in)
- To administer promotions, contests, or surveys
- To improve our website and product offerings
- To detect fraud and protect our Site
- To comply with legal and regulatory obligations
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate and improve our Site. Cookies may be used to:
- Remember items in your shopping cart
- Recognize returning visitors
- Analyze site traffic and usage
- Measure advertising effectiveness
- Improve website functionality
Types of cookies we may use include:
- Necessary cookies (required for site operation)
- Analytics cookies (such as Google Analytics)
- Advertising cookies (such as Meta and Google Ads)
You can manage cookie preferences through your browser settings or any cookie management tool provided on our Site. Disabling cookies may affect certain Site features.
4. Sharing Your Information
We share your personal information only with trusted service providers who help us operate our business, including:
- eCommerce platform and website hosting providers
- Payment processors
- Shipping and fulfillment partners
- Email and marketing service providers
- Analytics and advertising partners
- Customer service and support platforms
These service providers are permitted to use your information only to perform services on our behalf. We do not sell your personal information.
We may also disclose your information:
- To comply with applicable laws or legal requests
- To enforce our policies or protect our rights
- In connection with a business transfer (such as a merger, acquisition, or asset sale)
5. Advertising and Marketing Communications
If you opt in to receive marketing communications, we may send promotional emails or text messages about products, special offers, or events.
You may opt out at any time by:
- Clicking the “unsubscribe” link in marketing emails
- Replying STOP to marketing text messages
- Contacting us directly
Transactional communications (such as order confirmations and shipping updates) will still be sent even if you opt out of marketing messages.
6. Data Retention
We retain personal information only for as long as necessary to:
- Fulfill orders and provide services
- Maintain business and tax records
- Resolve disputes
- Enforce agreements
- Comply with legal requirements
When personal information is no longer needed, it is securely deleted or anonymized.
7. Your Privacy Rights
California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect
- Request deletion of your personal information
- Correct inaccurate personal information
- Opt out of the sharing of personal information for targeted advertising
- Limit the use of sensitive personal information
- Not be discriminated against for exercising your privacy rights
European Union and United Kingdom Residents (GDPR)
If you are located in the EU or UK, you have the right to:
- Access your personal information
- Correct inaccurate personal information
- Request deletion of your personal information
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
8. Children’s Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.
9. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information. All payment transactions are encrypted using SSL technology and processed through secure third-party providers.
10. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
12. Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:
Emma & Brody
https://emmabrody.com/contact-us/
Email: custserv@emmabrody.com
13. Your Consent
By using our Site, you consent to this Privacy Policy.